The founders of Links of London, husband and wife Annoushka Ducas and John Ayton, have launched a new fine jewellery business operating from 11 department stores.
The
700 sq ft flagship branch of Annoushka opened in Harvey Nicols in
London yesterday July 29 and more concessions are due to open in
Harrods, Selfridges, House of Fraser, Liberty and Westfield in London.
 |
The
19 new collections, which feature such sumptuous, romantic themes as
Mythology, Simply Cocktail and Yard of Pearl, have been exclusively
designed by Annoushka herself in conjunction with design director Liz
Olver. Almost all of the collections are designed in 18 carat gold
using an array of precious and semi-precious stones.
Ducas and Ayton sold Links of London to jewellery
maker Folli Follie for £50 million 3 years ago, and now hope their new
company will generate over £10 million in year one. Ayton commented
that the couple understood “recessions and the opportunities they
bring,” declaring himself to be “extremely excited” about the new
business
Four guest designers are also featured: Angela Hubel,
Fei Lui, J Jewels and Wendy Yue, whose gorgeous Fantasie Divine
Sanctuary ring with organic pink quartz is pictured below. The
collection can be viewed in full on the Annoushka website, where
consumers can indulge their passion for gems by creating stackable ring
collections and mythic symbols that reflect their birth dates.
